Blog
Ideas, trends, and merch picks.
Notes on branded merch. What teams are ordering, what's new in print and signage, and product picks worth your attention.

September 9, 2026
Bulk ordering vs print-on-demand: when to use each for branded merch
Everybody wants print-on-demand in their company store, and I get it — more products, more designs, no inventory to commit to. But bulk orders are still cheaper per item and still the right call for events and gifting. Here's when to use each, and why the strongest programs use both.

September 2, 2026
Million-dollar RFPs: what enterprise merch programs actually ask for
After five years of answering branded merch RFPs from $500K to multi-million-dollar annual budgets, the pattern is clear: competitive pricing and on-time delivery are table stakes. What enterprises really want is a partner who runs the whole program — storefront, inventory, print-on-demand, rebates, and a dedicated team.

August 26, 2026
How I would run a corporate gifting program
Collecting sizes, picking one gift for a thousand people, shipping it all — corporate gifting programs turn into a headache fast. Here's the playbook I'd use instead: a few gift options, a pop-up store, and zero inventory up front.

August 19, 2026
Employee gifting, without the guesswork
Holiday gifting turns into a month-long headache when one person picks a gift for the whole company. Company stores and pop-up stores let every employee choose their own — here's how both work.

August 12, 2026
Company storefronts
Why branded merch storefronts are so popular — and how products, orders, users, credits, gift cards, and fulfillment all work behind one.

July 30, 2026
The Swelo Hub is here
One platform for company storefronts, pop-up stores, bulk orders, inventory, and shipping — built after four and a half years of watching teams manage merch the hard way.